T-Mobile Xtra Card on air – ad-us Werbeagentur GmbH

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Produkteinführung der Xtra-Free-SIM-Card von T-Mobil

ad-us managed die Kooperation zwischen T-Mobil und bekannten Radiosendern und kreiert die dazugehörige Radiokampagne.
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Vorgabe

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Mittels einer Gewinnaktion über zwei Xtra Cards mit Startguthaben soll der Nutzer in den Genuss der günstigen Community-Minutenpreise kommen. ad-us soll Radiospots entwickeln und die Kooperationen zu bekannten Radiosendern mit großer Reichweite herleiten.
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Umsetzung

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Mit insgesamt sechs der reichweitenstärksten Radiosendern Deutschlands läuft eine bundesweite Radiokampagne, bei der die Hörer zwei Xtra Cards mit einem jeweiligen Guthaben von 17 Euro gewinnen können.

Die jeweiligen Sender weisen während der Sendezeit zusätzlich durch Livemoderationen und Aktionsteasern auf die Aktion hin.
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Promotion bei bigFM:

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Trailer zur Promotion bei ffh:

Trailer bei ffh:

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Infomercial von Antenne Thüringen:

Radiospot bei Antenne Thüringen:

Livepromotion von Antenne Thüringen:

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