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Mammut-Basecamp in Köln

RPR1 und Mammut rufen zusammen zur Teilnahme am Mammut Basecamp in Köln auf. ad-us kreiert dazu die regionale Radiokampagne.
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Vorgabe

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Der Schweizer Bergsportspezialist Mammut eröffnet am 26. März 2010 in der Domstadt Köln seinen fünften Marken-Shop in Deutschland. Um dies medial zu unterstützen, wird ad-us mit der Konzeption eines Radiospots beauftragt.
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Umsetzung

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Radiospot und Promotions

Der Aufruf erfolgt über Promos und Singlespots, die man am Aktionstag ausstrahlt. Darüber hinaus schafft es ad-us, mehrere Infomercials redaktionell in das Programm des RPR1-Thementags einzubinden.

Besondere Inhalte der Spots sind O-Töne von Basecamp-Experten und Teilnehmern sowie themenbezogene Fragestellungen verknüpft mit aktuellen Informationen zur Veranstaltung. Online weist auf www.rpr1.de ein Teaser-Container auf die Aktion hin.

Radio als Contentgenerator auch für andere Medien:
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senderlogo-rpr1
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t-logo

logo
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wdr-logo

EXPRESS_Logo
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koeln-nachrichten
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koelner-stadtanzeiger

koelnische-rundschau
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Werbebanner auf t-online.de:

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Online-Werbebanner auf t-online.de und alpin.de weisen zusätzlich auf die Aktion hin.

Was gab es zu gewinnen?

Unter allen registrierten Teilnehmern wählte man zwei Gewinner für eine kostenfreie Teilnahme am Basecamp aus, die die Firma Mammut zusätzlich ausstattete.
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Langer Radiospot bei RPR1:

Kurzer Radiospot bei RPR1:


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Werbebanner auf alpin.de:

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