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Bekanntheit steigern und Image bilden

ad-us unterstützt den Flughafen Rostock-Laage mit einer Radiokampagne, schafft ein Image und verlost unter den Zuhörern einzigartige Reisen.
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Vorgabe

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Ziel ist es, mithilfe einer regionalen Radiokampagne den Bekanntheitsgrad des Flughafens Rostock-Laage zu steigern und im Zuge dessen das Flugangebot zu kommunizieren.

Insbesondere das Reiseziel Mecklenburg-Vorpommern soll attraktiver in den Köpfen der Zielgruppe positioniert werden.
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Umsetzung

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Um die Vorgaben des Kunden umzusetzen, entwickelt ad-us eine regionale Radiokampagne mit Gewinnspielmechanik.

Der Radiospot vermittelt den USP der deutschen Zielregion und diesen mit dem Flugzeug zu erreichen. Ein auditives Erlebnis der Destinationen schafft eine attraktive Denkhaltung gegenüber der Urlaubsregion.

Was kann man gewinnen?

Zu gewinnen gibt es exakt auf die Zielgruppe abgestimmte Reisepakete, u.a. ein Wellness-Wochenende für beste Freundinnen, ein Motivations-Wochenende für eine Bürogemeinschaft oder ein Spaß-an-der-See-Wochenende für aktive Männer.

Um eine möglichst hohe Wirkung zu erzielen, unterstützen diverse Online-Maßnahmen die Radiokampagne und machten sie crossmedial.
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Romantisches Wochenende für Zwei

Zum Valentinstag bekommen Paare die Möglichkeit, ein schönes Wochenende zu zweit an der Ostsee zu verbringen.
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Trailer bei Radio Arabella:

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Promo bei 107.7 Die Neue:

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Trailer bei Radio Bob:

Promotion:

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Payoff bei Radio Köln

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